Five eCommerce Marketing Tools You Need to Know

More and more people are using the internet to make their purchases, especially with the growing use of smartphones and mobile-based product browsing. For this reason, it is wise for almost any type of retailer to consider having an e-commerce store to help sell more products.

But what’s more than just selling products online is effectively marketing those products to potential customers. Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are two marketing channels that are ideal for e-commerce stores. SEO and PPC are both important because they increase the advertising exposure of certain products on an e-commerce website on search engine results pages (SERPs). The more visibility an e-commerce site has, the more traffic and sales potential the site can earn.

There are several SEO and PPC tools available that will enhance your eCommerce marketing campaigns. Many of these tools are free, so take them into consideration when building or optimizing your internet marketing strategies.

SEO Digger

SEO Digger is a free online tool used to help optimize websites for Google. To use this handy SEO tool, simply visit the website (seo-digger.com), enter your URL and click ‘search’. The tool gives you the top 20 Google positions on your website.

This tool is beneficial because it helps you determine if your website is clearly defined in Google. The tool is also nice because it allows you to check some of your top rankings without having to buy rank checker software. In addition, SEO Digger allows you to know your competitor’s top keywords, enabling you to devise an effective e-commerce SEO strategy.

Google AdWords Preview Tool

Another useful tool designed for Pay Per Click advertising is Google AdPreview (Google AdWords Preview Tool). Google AdWords is the most popular paid search advertising platform, and this tool helps you fine-tune and optimize your campaigns. The AdPreview tool shows your text ads as they will appear in Google results.

This tool does this without applying the impressions to your account, which means that a preview will not lead to a decreased CTR (click-through rate). Google AdPreview allows you to choose the location where you promote your ads, so you can see the ads as they would appear to a user in a specific location. Essentially, the AdPreview tool in AdWords can help you determine how effective your ad position is relative to your bid price.

SEO Books Firefox Plugin

Another useful tool for search engine optimization is the SEO Books Firefox Plugin. The Mozilla Firefox plug-in displays 22 different SEO metrics on the standard Google SERP. These include inbound links, domain age, Technorati rank, Alexa rank, cached, DMOZ list, WhoIs, Bloglines and PageRank.

This data is very valuable for competitive analysis. With information like inbound links and PageRank, Internet marketers can gauge how strong their competitor’s pages are compared to their own.

Google Sets

Google Sets (Google Search Engine Tools) is a unique tool from Google Labs. Simply put, the Sets tool helps marketers get keyword ideas and insights for SEO. All you have to do is enter the keywords you are interested in and Google will provide you with related search terms. There is talk that Google Sets may be shut down, but many professionals are asking for this tool to stay because they find it much nicer to use than Google’s Keyword Tool.

AdCenter Keyword Mutation Tool

The last tool on our list that helps with both SEO and PPC optimization is the AdCenter Keyword Mutation Tool. This unique tool helps you find keywords that have unique spellings (sometimes misspellings) and misspellings. This will help you optimize your website as web users will not find you if you have spelling or typos in your keywords. This is among a number of Microsoft AdCenter Ad Labs tools.

Well there you have it – five practical tools for ecommerce internet marketing. We hope these tools will help you find opportunities in your strategies and improve your overall marketing efforts.

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